The Korea Beauty Product
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Case Details
Clients: Ainohea
Start Day: 13/01/2024
Tags: Malaysia Market
Project Duration: Long Term
Client Website: ainohea.com.my
Let’s Work Together for Development
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The Story
Ainohea is a vegan skincare brand developed in Korea, rooted in clean formulations and a minimalist philosophy. Our team introduced Ainohea to the Malaysian market, focusing on awareness-building and targeted expansion.
To introduce it into the Malaysian market, our team focused on brand awareness and multi-channel expansion—blending digital storytelling with real-world activation. Ainohea is now progressing toward retail presence in Watsons Malaysia.
What Did Uniqroom Do
We launched targeted campaigns across social media platforms, influencer networks, and beauty communities, while supporting visibility through print materials, events, and retail outreach.
Our team continues to engage Watsons Malaysia with tailored proposals, merchandising support, and strategic discussions to position Ainohea as a leading vegan skincare option for local shelves.
The Results
Our marketing and brand activation efforts have driven strong traction and industry recognition across key channels.
Customer Reviews of the Case
I’ve struggled with sensitive skin for years, and most products either sting or leave my skin feeling tight. But Ainohea was different from the first use. It’s gentle, soothing, and my redness has noticeably reduced. I love that it’s vegan and fragrance-free—it feels clean, simple, and safe. I’ve already repurchased twice!
